Triple Entendre — three direct-response marketing books distilled into one Claude Project

expertly extracted by

The Ultimate Claude Plugin

Write better ads, build better funnels, close more deals — with three marketing legends on call.

Ask any marketing question. Get a cited answer from Hormozi, Brunson, and Suby in ten seconds. No flipping through books. No guessing. No forgetting.

5-minute install · $100 after launch


01 — The Pain

You don't have a knowledge problem.
You have a retrieval problem.

You've read Sell Like Crazy. You've read $100M Money Models. You've read DotCom Secrets. Maybe three times each. Highlighted to death. Recommended them to your team.

And then it's Tuesday night. You're writing offer copy. You need the Godfather Offer stack formula — the one Suby laid out in Chapter 3.

You can't find it. Not in the book. Not in your highlights doc. Not on Google. Not in that Hormozi tweet from six months ago that you swear you bookmarked.

So you half-remember. You wing it. You hope.

This product is the end of hoping.


02 — The Story

I got tired of winging it.
So I built this.

We're Digit Growth. We run marketing for clients — paid traffic, funnels, copy, offers. The exact stack Suby, Hormozi, and Brunson literally wrote the books on.

For six years those three books lived on my desk. Highlighted to hell. The Godfather Offer chapter in Sell Like Crazy? Literally held together with tape.

And every week, at least twice, I'd need a specific framework — CFA math, the 23 funnel building blocks, the Magic Lantern structure — and I could not find it fast enough. Not in the book. Not in my notes. Not on the internet.

Last year I got pissed enough to fix it.

Three months. 26 cross-referenced Markdown files. Every major framework from all three books, paraphrased carefully, cross-linked, citation-ready.

Wired it into a Claude Project. Custom instructions force Claude to answer only from those files. Every response opens with Files used: so I can audit exactly what the model read before it talked.

Now I ask. Eight seconds later I have the answer — with the file it came from.

My team uses it daily. A few friends in the Hormozi / ClickFunnels orbit saw it and said the same thing: "ship this, I'd pay for it."

So here it is. $75. No affiliate kickback on the books. No $997 upsell hiding behind this. No funnel. Just the tool I built to stop flipping.


03 — Who This Is For

This is for you if…

You run marketing for yourself or clients. Agency owner, founder, in-house marketer, freelancer, consultant. If marketing is the work you actually ship, this cuts lookup time from five minutes to ten seconds.

You already respect Hormozi, Brunson, and Suby. This isn't trying to convince you the three are worth reading. It assumes you've read them and want the frameworks one prompt away instead of one dusty bookshelf away.

You use Claude.ai — or you're willing to sign up for a free account. The whole thing installs in five minutes.

This is not for you if…

You're hunting for a "silver bullet" course. This is a reference tool, not a curriculum. If you haven't read the books, buy them first. This makes them retrievable, not optional.

You refuse to use Claude. The files work in Obsidian / Notion / Cursor too — but the Project Instructions are tuned for Claude. If Claude's a no-go, save your $75 and go buy one of those $997 courses instead.

You don't actually ship marketing work. If you're a "marketing enthusiast" who doesn't build campaigns, offers, or funnels — this will feel like expensive overkill. Go buy the books; read them at leisure.


04 — How It Works

Ask. Cite. Ship.


05 — A Real Answer

Output looks exactly like this.

Real question. Real output pasted from my own chat last Tuesday:

Files used: 3Books-CrossReference.md, 100MMoneyModels-Ch06-CFAPrinciple.md, 100MMoneyModels-Ch07-StackingAndSequencing.md Your traffic isn't broken — your money model is. Fix AOV before touching ad spend. A 1.4× ROAS means you're below the 2× rule Hormozi defines as the threshold for scalable acquisition (see 100MMoneyModels-Ch06-CFAPrinciple.md). Three levers, ordered by leverage: 1. Sequence before price. Reordering offers typically lifts AOV 20–40% (see 100MMoneyModels-Ch07-StackingAndSequencing.md). 2. Add order bumps at checkout. Each bump ≤25% of attraction-offer price adds 10–20% AOV. 3. Place your biggest OTO first, not last.

Eight seconds of "I'm stuck on ROAS" turned into a three-move protocol with citations to the exact files Claude read.

Replace the question with whatever you're stuck on today. Same structure. Every time.


06 — Six Reasons This Isn't Another AI Gimmick

Six reasons this actually pays for itself in a week.


07 — vs. The Alternatives

Or spend more on things that do less.

A $997 marketing course. Twelve hours of video you won't finish. Six modules covering some of what's in these three books. No citations. No lookup. And you still have to remember which module said what.

A $200/hour consultant. Thirty minutes costs more than this whole tool. And they're going to cite the same three books anyway — without the citations.

ChatGPT Plus at $180 for six months. Generic marketing advice. Will confidently misquote Hormozi. Can't tell you where it got anything.

A shelf of marketing books you already own. Still on your desk. Still gathering dust. Still take fifteen minutes to locate the framework you need at 11pm.

This. $75, one-time. Cited answers from all three books. Ten-second lookup. Works in Claude, Obsidian, Notion, Cursor. Yours forever.


08 — Who's Using This

Built for operators, by operators.

Our in-house team at Digit Growth. We've used it daily for six months before this launched — that's how it got good.

A handful of agency friends in the Hormozi / ClickFunnels orbit. Under NDA, so no name-drops. But they're the reason this is public and not sitting on my laptop.

Me. Tuesday, 11pm. Working out a client's CFA ratio. Answer in eight seconds. Ten seconds of feeling smug. Back to the deck.


09 — Yeah, But…

The objections I keep hearing.

"Can't I just ask ChatGPT?" Sure. And watch it confidently tell you Hormozi's CFA threshold is 3× (it's 2×). Watch it invent a "four-step Perfect Webinar" Brunson never wrote. Citations matter. Without them, you're flipping through books again to double-check — which is exactly the problem this tool fixes.

"Can't I just build this myself?" Sure. I did. Took three months. Cost my agency more than we'd ever charge for it at $75. You're buying three months of my time back.

"Will this still work in a year?" The twenty-six Markdown files are yours forever. Even if Claude kills Projects tomorrow, the content works anywhere Markdown goes — Obsidian, Notion, Cursor, another AI. You're not locked to anything.

"What if I don't like it?" Fourteen-day no-questions refund. Email, reply, refund. Takes ninety seconds on my end. Zero guilt on yours.

"I already know these books by heart." Then prove it. Answer this from memory: what's Brunson's fifth of the seven phases? What exact dollar ratio does Hormozi use for order bumps? What's Suby's formula for urgency without cheapening the offer? If you flinched even once, this tool is the answer.


10 — Pricing & Guarantee

One license.
Every use case.

Triple Entendre
$75
Launch price · one-time · USD · goes to $100 after launch
  • Use on your own business and learning
  • Use in client and consulting work
  • Works on web and mobile (Claude Projects sync)
  • One legal entity, any team size
  • Fourteen-day refund · twelve months of updates
Install for $75

The "I'll eat my own words" guarantee.

Install it. Use it for two weeks.

If you don't reach for it at least five times in those two weeks… if you don't save at least one hour of flipping through marketing books… if you don't catch yourself thinking "damn, I wish I'd had this a year ago"

Email hello@digitgrowth.io. Refund, same day. No questions, no exit survey, no "tell me why."

You have fourteen days. That's fourteen chances for me to be wrong.


11 — Questions

Things people ask.

Which Claude plan do I need?

Free, Pro, or Team — all three support Projects. Pro is recommended for heavy use because of longer context retention and higher message limits. If you outgrow Free, upgrade; your Project and knowledge carry over unchanged.

Does it work on mobile?

Yes. Claude Projects sync across web and the iOS / Android apps. Upload the vault once on desktop; use it everywhere.

Can I use this for client work?

Yes. The $75 license covers both personal use and commercial / client / agency / consulting engagements. One price, every use case within your own business or entity.

Do I need to own the books first?

No. But you should. The vault paraphrases frameworks — it does not reproduce the authors' original writing. Buy the books from Suby, Hormozi, and Brunson directly. This is a reference, not a replacement.

Do I need to know how to use Claude?

If you can create a Project, paste text, and drag files, you're qualified. Setup is five minutes. An INSTALL.md is included; step-by-step, no technical jargon.

Can I share this with my team?

The license covers one legal entity regardless of team size inside. One company, any number of employees. Not across multiple companies.

Will Claude hallucinate?

No. If your question is outside the vault's scope, the Project responds with "Not in vault" and stops. Every answer opens with a Files used: audit line. That's the whole point.

What happens when Claude changes Projects?

The twenty-six vault files are yours. They work in Obsidian, Cursor, Notion, any other AI — anywhere you can paste Markdown. Claude is today's best delivery mechanism; the content is portable.

Refunds?

Fourteen days, no questions. Reply to your receipt email.


12 — A Few Things While You're Still Here

The P.S. stack.

P.S. — You've read this far. You already know whether you want this. If the $75 hesitation is real, I get it; but you'll spend that much on your next useless Notion template. This one pays itself back the first time you use it on a real client deliverable.

P.P.S. — The fourteen-day refund isn't a gimmick. We've issued refunds before. We'll do it for you too, no weirdness, no exit survey. My job is to ship tools that work — not to lock you into a bad purchase.

P.P.P.S. — The twenty-six vault files are yours after purchase. Even if Claude kills Projects tomorrow, the Markdown works in Obsidian, Cursor, Notion, another AI — anywhere Markdown goes. You're not locked to anything.

P.P.P.P.S. — No affiliate kickback from Suby, Hormozi, or Brunson. I just respect their work enough to paraphrase it carefully and credit them prominently throughout. Buy their books. This is a reference for when you can't.

P.P.P.P.P.S. — Launch pricing ends when launch ends. $75 today. $100 after. Check the price button below if you're reading this in the future.